Managing a media agency is not an easy task! You need to keep your creative staff in check, your project managers on deadlines, generate new clients, and most importantly, keep your clients happy! This is definitely not easy.. So we’ve put together 5 tips to help manage your media agency better.
1. Keep track of your deadlines!
Missing a deadline can make a client very unhappy. Make a client unhappy, you risk losing that client! Make sure you have a project management system in place that shows a timeline of all current jobs, deadlines and who is responsible for each task. Most importantly, make sure to flag deadlines that are looming!
2. Timesheeting (No, they’re not dead).
Yes, we all hate timesheeting. But at the end of the day it’s a necessary evil. Tracking your time against your jobs is still important. Not because your clients want to know, but because you need to make sure every job is profitable. By analysing how much time staff spend on jobs determines quotes for future jobs. If the time spent on a job has not been allocated effectively this will result in a miscalculation of future jobs. Get it right the first time, and save time and money in the future. Read more about the benefits of timesheets here.
3. Get on top of your reporting
Ever had the question: “Hey, can you let me know what we did last month, the boss wants to know for his board report?” Make sure you’re on top of your reporting to take the stress out of these questions. Using a project management tool can help with reporting. Agency In A Box produces a comprehensive list of reports such as campaign lists, media expenditure by medium or supplier, client spends, media and production by client by month or quarter or year, spend by supplier, spend by department, campaigns by department, media spends for negotiations, the list goes on!
4. Keep it tidy!
Always ensure every job, whether it’s for TV, radio, press or collateral, that all assets are available for all staff members to access. This includes scripts, recordings, email correspondence, drafts and final material pieces. Because when (not if) you get asked “Hey, can we run that campaign again, can you send me the creative?” You’ll be able to find the material, quickly! Clients want everything ASAP. You need to live up to their standards.
5. Simplify your media planning
This one is for the accredited media agencies who plan and book media. The easiest (and simpliest) way to manage your media planning is to use media booking software. Thankfully, we have the perfect solution with Agency In A Box. Agency In A Box uses analytical data supplied by Nielsen allowing you to analyse, plan and book all in the one place in a matter of minutes.
Agency In A Box is the perfect project management software for any agency or marketing department. There are no headaches, it’s simple and easy to use. But of course, that’s easy for us to say! See for yourself how it can simplify EVERYTHING. We know you’ll fall in love with it. We sure did.
To chat more about Agency In A Box call us on 1300 10 20 33 or send us an email. We’d love to hear from you!